Munchfit is to add flavor to millet-based snacks

New Delhi : An Indian company called Magnum Foods and Snacks Pvt Ltd recently launched its “MunchFit” millet snack brand. Since millet is one of the healthiest things to eat, making a healthy, tasty snack is the dream of its founders.

The brand has been founded by Shubhangi and Afzal, who have been in the hospitality business for a long time; they know exactly how to care for people’s taste and now offer their experience in the form of millet-based snacks in six different flavors, each unique in its own way.

Snacks are made for people and also made by people as their tastes have been worked out according to the taste of the end consumer.

Afzal said: “They have received feedback on the Peri-Peri flavor that needs to be a bit perverse according to the Indian palate, and the company worked on it to make the right changes, turning the flavor into something that customers like. “.

While everyone knows the health benefits of millet, the biggest challenge is still their taste. Shubhangi remembers how Grandma used to cook millet chapati and everyone thought how we would finish it for its mild taste.

‘MunchFit’ has addressed the issue and every snack produced under the brand is tasty and healthy.

Shubhangi is a fitness enthusiast herself and has also taken care of the fitness of her end users who eat MunchFit products.

Speaking about the health awareness of millet, Afzal noted that the benefits of millet are also supported globally. “The United Nations has announced 2023 as the International Year of Millet, the central government is also promoting millet,” Afzal said.

He also talked about people’s response to the product. “There are many brands that offer baked goods like Lays and Too Yumm; but what matters is repeat orders and when we talk about MunchFit, we only have four months on the market and we already receive repeat orders,” said Afzal. .

MunchFit products have many Indian flavors and Shubhangi explained why Western flavors have had a back seat. She said: “After doing a lot of research in the Indian market, we noticed that people may like western flavors in a short period of time, but when it comes to long-term people, people were looking for Indian flavors. and the company accompanied him. ”

“There are a lot of products coming to the market with western flavors, but the success rate is much lower,” Afzal added.

The product is reasonably priced at Rs 40 per pack.

So, if you like to eat things and still don’t want to compromise your health, MunchFit is a must-have product for you.

More information about the snack at

Marketed by:
Magnum Foods & Snacks Pvt. Ltd.
522, DLF Tower B, Plot No. 11, Jasola Vihar,
South Delhi (Delhi) - 110025

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